GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies. Artwork

Making Data Simple

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Making Data Simple

GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.

January 24, 2024 • IBM Big Data & Analytics Hub • Season 8 • Episode 4

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GenAI in Marketing. Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies. Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.

01:15 Meeting Michael Cohen
03:33 The Plus Company
08:06 Traditional Approaches to Marketing
12:03 The Future of Marketing
17:31 Data Augmentin's Role
24:46 Data Inputs
26:18 The AIOS Product
31:39 Algorithms
34:03 2 Min Plus Pitch
41:13 Aggressive Innovation Roadmaps
44:44 Next Marketing Disruption
46:33 For Fun

LinkedIn: www.linkedin.com/in/macohen1/

Website: www.macohen.net, https://pluscompany.com

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.