Marketing : The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

• 01:41 Meet "Marketer" Mindy Weinstein
• 04:42 Technology in Marketing
• 07:50 One of the top women in digital marketing
• 09:12 The power of scarcity
• 19:16 Four types of scarcity
• 20:41 Bourbon scarcity
• 21:47 Businesses leveraging scarcity

LinkedIn: linkedin.com/in/mindydweinstein

Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.