AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids. Artwork

Making Data Simple

Hosted by Al Martin, WW VP of Technical Sales at IBM, Making Data Simple cuts through the hype to reveal how data and AI reshape the modern enterprise.

Thought leaders, researchers, and innovators share firsthand lessons on leading teams, scaling analytics, and driving real-world impact—delivered in Al’s signature straightforward, witty style.

Tune in to Making Data Simple today. From data and AI breakthroughs to leadership hacks, top experts drop actionable gems that help businesses thrive in a data-driven world. #MakingDataSimple #AI #Leadership

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Making Data Simple

AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.

December 28, 2022 • IBM Big Data & Analytics Hub • Season 6 • Episode 43

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Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.

01:42 Meet Nadia
05:15 Marketing Today
15:41 The Founding of Scibids
16:32 Cookies. What's changed?
17:44 Consumer Targeting Era Over?
20:07 Marketing Tomorrow
26:06 First Party Data & Contextual Signals
29:25 Beware of the Walled Garden
31:56 Scibids Differentiation
35:52 Scibids. What's in a Name?
38:56 Machiavelli for Women

LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3

Twitter: @nadia_gonzalezz

Website: https://scibids.com/

White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.